Product Designer & aspiring Design Engineer, making complex technologysimple, systematic & human-centered
How I work.
Business understanding
before pixel one.
Design without business context is decoration. Before I explore user needs or open a design tool, I align with stakeholders on what success looks like — in numbers, not assumptions. This grounds every decision that follows.
User research as
a decision engine.
With business goals locked, the lens shifts to users. I don't research to validate what I already believe — I research to find what I can't see yet. Each method reveals a different layer: what people say, what they do, and where the gap lives between the two.
No single method tells the full story. Triangulation does.
Wireframes as
thinking artifacts.
Wireframes aren't about how something looks — they're about how it works. I use low-fidelity layouts to make structural decisions fast: information hierarchy, user flow, and interaction patterns — all before a single color is chosen.
The fastest way to test an idea is to make it ugly on purpose.
Visual design is
systems design.
I don't design screens — I design systems that produce screens. Every color, type size, and radius traces back to a token. Every component inherits from a shared vocabulary. The result is a product that scales without losing coherence.
A design system isn't a library — it's an opinion about how things should work.
Design review as
a multiplier.
Before anything ships, the work faces the sharpest critics — the team. PMs challenge scope and priorities. Engineers flag what will break. Designers catch what I missed. Every comment is a bug caught early, not a rework caught late.
The best designs survive scrutiny. The rest improve from it.
Handoff is a
conversation, not a file.
A Figma link isn't a handoff. Real handoff means every value traces to a token, every state is documented, and every interaction has a rationale. I deliver specs that engineers can implement without a single "what did you mean by this?" message.
The fewer questions after handoff, the better the handoff was.